Heres a thought. http://www.courtenayhr.com/images/Blue%20Ocean%20Strategy.pdf 

This is a strategic theory my workplace is applying to its products,  and its something that Bang appears to have followed (knowingly or unknowingly) with the acoustic lens technology and Audio products, but not so much of late - BS6 comes to mind... Maybe with a renewed focus on this strategy with the TV's and audio products, it will allow Bang to prosper further.

Im sure some of you have read this, what do you think?

Have a great day!

VERY interesting article > thanks for posting, i think B&O have applied in the past (beolab 5 comes to mind) but also ingeneral, the products create uncontested market place and making the competition irrelevant, but not so much lately with the LCD tv's...

I wonder if B&O are in the know with the blue and red ocean concept...

Great article!