Hey guys, I am doing a project on B&O for college and am currently in the middle of a poters 5 forces analysis (fancy business term for general analysis of where power lies within the company and it's industry). Anyway I have run in to some trouble trying to find information on who supplies B&O for most of it's component parts? Or does the company make all of its own components and materials for its products? Would really appreciate if anybody had any information on this or could perhaps point me in the right direction. 

Many thanks!

Welcome to Beoworld !

I am almost sure that Bang & Olufsen A/S would be the place to ask.

Martin

Sorry A/S?

A/S is short for Aktie-Selskab ( Share Company ).
www.bang-olufsen.com

Martin

One of them...

sheets:

Anyway I have run in to some trouble trying to find information on who supplies B&O for most of it's component parts? Or does the company make all of its own components and materials for its products?

You might need to clarify what level of component parts you are talking about.

If you mean sub-assemblies (e.g. a CRT, a CD drive) then Phillips was once a major supplier.

Lately it has become Samsung supplying flat panels or even most of a mobile phone.

I hope you don't mean components at the level of valves and switches

TripEnglish:

One of them...

Do you have many of them in your garden Trip?

Sorry if I was vague. Yes I mean general sub asemblies for their products. I am trying to find out how much power the suppliers have within the industry B&O opperate in. Since they produce very specialized and differentiated products, I assume they produce a lot of the products themselves? Yes I've heard Samsung have been working with them recently. Would these be a main supplier, and do you know of any others?

Thanks 

Samsung and apparently Sharp have provided LCD screens, Panasonic provide the plasma screens. Pioneer supply DVD drives and there are a variety of speaker driver manufacturers involved. Quite a bit of the automotive electronics come from Germany - I can't remember the make - and in common with a lot of makes, a fair amount of electronics generally will be from China. The aluminium is anodised in Denmark!

B&O used to make all sorts of things themselves, right down to the wire! This was gradually reducing but in the early nineties, a big reorganisation occurred which got rid of all that. Read Breakpoint for more information.

Well they still make their own electronics in alot of (most) areas, everytime i've repaired / explored a piece. The circuit boards are almost always made my B&O. It's things like CD / DVD drive assemblies, speaker drivers and screen tubes etc that they need provided for them, which makes complete and utter sense... Provided they choose the components very carefully and don't source lemons, which has been a wry a few times, sadly.