I was watching it with my earphones(formerly known as A8), and man I got a chock. The noise is horrible, how could anybody be satisfied with this. And the place looks quite expencive, so the people should be able to afford something good.
I like the idea though, and I did something similier at a friends house, only with the 42". We used hydrolics, and there were almost no noice. But to be honet, they never use it, it's always up, and their kids toys accedently keeps falling down to the hole, eventhough it is "coverd".