I am no expert, but it could be crackling to do with ADSL. Do you have a filter fitted?
Also my broadband wireless router installed near to my PSTN base sometimes causes crackling interference.
I think BT recommend fitting a standard wired phone into your master socket and if the crackling is present then it's a BT problem. If not then it's internal.
Hope this helps. Otherwise I'm sure someone will have more technical info!
Best wishes,
John