I love the word 'challenging' instead of 'rubbish' when it comes to describing trading conditions.
The budget for BeoWorld is so big it's been renamed 'operating costs' in the report. 
Well, no real shocks - it's just a necessary statement telling us what we already know. If i were Mr Nielsen, i would be very excited and petrified - in equal measure. Beats a strong cup of coffee any day..
One thing we should all actually bear in mind is, Bang & Olufsen are making a PROFIT. How many huge companies are making huge losses these days?
If i could liken B&O to anything, it would be a huge Oil Tanker in the shipping lane. Once you have it moving forward at a decent pace, you can sit back and relax, just making sure it's going straight. However, once you lose speed it takes a long time to get it back again - and turning it around is a military operation!
Lee
BeoWorld - Everything Bang & Olufsen