I read your thread Soundproof, the one on Remote Buddy. That thread opened my eyes. I have been struggling trying to control my AppleTV with the Beo4 ... unfortunately with no luck. It simply doesn't work. Quite a few B&O persons have been involved - but that hasn't helped. They simply don't know. It's a sad fact that B&O has failed controlling the Apple TV - a task that should be as simple as controlling any set top box. I know that some of you have been lucky - but I also know others with the same experience as I have. B&O has also confirmed that this is hard - that they have failed trying to control the Apple TV. Weird, sad and strange!
Reading your thread Soundproof convinced me that iPhone is the way to go - not the Beo4 (or 5). One thing was however lacking at that time. Although you descibed in great detail how to control the Mac - i.e. iTunes - there was one missing link - the control of the B&O hardware. I think you referred to iRed/irTrans even back then. But Remote Buddy was just a web2application - not a "real" program. Everything changes now, as you also have noticed, with the indroduction of the Software Development Kit.
In my fantasy the following should be possible shortly.
1) To have all your music, films, photos on the AppleTV ... this fantastic unit will allow you to buy music, films etc ... I guess you must have a MacMini or something to stream from - since the AppleTVs storage capacity is limited. The AppleTV is merely the frontend of your mediaserver - with tight coupling to iTunes Music Store, and most likely the new "MobileMe" service
2) To be able to see, on the iPhone, all coverart (films, CDs etc) that you have stored on your mediaserver (MacMIni)
3) To select what you'd like to listen to and then direct that media to the right output units (= BeoTV and speakers in your preferred room)
Somehow I think that we are very, very close to this fantastic moment in time - the moment when things finally start to work the way they should. I am sorry to say but I have some difficulties seeing how Beosound 5 can do anything better than this, and although I think the Beo5 is sooo beatiful - such a fantastic design - it is nowhere near when it comes to features. It's just a very beatiful piece of old technology.
/M