Floor Stand. Think BeoVision/BeoCenter 6 motor floor stand and you're there. Personally, i'm not keen on the look as it looks a little high and awkward to me. I'd prefer to see it on a 'lite' version of the BV5/BV9 motor floor stand - but i've had my argument counteracted by people saying the stand it's on adds to the illusion

The huge amount of glass panels in the room made reflections a real pain for photgraphy, but here is the BV10 'uncovered' and presented on a large plinth, flanked by BV5's. The cover when it was revealed was black, but was literally changed in seconds as it's simply held on with magnets! The orange (apparently) was extremely popular

After a thorough 'walk-round' of the design and manufacturing process of the BV10 by Steve Devonshire, a hugely long-standing servant of the company who (it is rumoured) joined B&O to head the marketing team for the 'Eliminator' - we were treated to a demonstration of the sound capabilities of the set. Personally, i would compare

Next up is Kalle Hvidt Nielsen, CEO of Bang & Olufsen to explain how the TV was conceived and the ideas behind the design.. Not the most flattering image as it looks like he's wearing some kind of square shouldered Batman cape, which is actually the BV10 with a cover over it. Perhaps not Batman, but Kalle could turn out to be Superman if B&O

Anyway - we're here for the launch of the BeoVision 10, so - after a really good chat to Lars Flyvholm and Kalle Hvidt Nielsen (i will be interviewing Lars for BeoWorld shortly, and our next competition has something to do with Kalle!) we climbed the stairs to the very top floor, where Bang & Olufsen had created a beautiful showroom of products

..and Peters favourite (alongside the 30's Auto Union) was the Audi 100 Coupe S from the early 1970's.

My particular favourite - the short wheelbase Audi Quattro UR in (i think) Tornado Red.

So, we took the dedicated lift to The Quattro Rooms, situated on the higher (top two) floors, which gain you exclusive access to the 'Audi Heritage' display - not available to see if you visit the normal showroom unless you have a prior appointment! In there, you can see vehicles from the 1930's 'Auto Union' examples right through

Well, it's not breaking news as it's been launched before and reported on here - but both Peter and I were fortunate enough to have been invited to the Press Launch of the BeoVision 10 at 'The Quattro Rooms' today. I've had a splendid day and as ever it was great to see Peter, who caught the 'Red-Eye' early morning flight

The speaker is so big it has its own ecosystem! I saw it today (sorry, couldn't take pics), but i can assure you that if you get a picture of a BV7-40 and zoom in, you're there. Goodness knows how much the contrast screen would cost to replace (the AR coating damages very easily on the BV7..) Didn't see it in action as we had to leave -