Yes, you're right. Indeed, SD-based DVDs are not great upscaled on the 1080p screen.

britops: Avant DVD is better than the BV7 DVD. Not on a true HD source. That results in an outstanding image on the BV7-40. Even upscaled SD content through a HD channel is superb. General SD content - particularly football - will be better on the Avant. In fact, the Avant will be streets ahead on SD-based football. However, whether there is a big upgrade

The clunking noise is still present on the BV7-40 MKIII, but much less noticeable than on my old BV7-32. The mechanism must have been improved slightly. I'd guess that if someone bought the BV7-40 MKIII new and had never owned a BV7 before, they'd hear the clunking noise and report it. However, if you'd heard how loud and obvious it was

britops: Me too. I think its crazy buying one without. No way. I don't agree at all. Blu-ray discs are very expensive and still not mass market. No other manufacturer is building Blu-ray drives in to their TVs (you'd have to be fairly sure you're doing the right thing to build it in - for instance, you need to have access to the Internet

Buying B&O technology isn't as crazy as people make out, as long as you seek out the right technology. Buy a BV7-40 now and it should have a reasonable trade-in value in a couple of years, even with the launch of a MKIV in early 2009. If someone had told me that, in 2004, I could buy a BV7-32 and then trade it in for 60% of the original value

martin01: Hi, Which is the latest sw for BV7-40 Mark III? I have recently upgraded my 7-40 with sw 4.0. I have heard that there is a sw 4.12. What will this new sw fix? I know sw 4.01 was released in early February and that's what is installed on my TV. Beolab mentioned that sw 4.03 (with 24fps support) was due soon, but not heard anything since

j0hnbarker: Fair enough? Fair enough John. Thanks.

j0hnbarker: You may be in such a lofty financial position.. Incidentally – how would I improve the BV7? Get a better panel... John, FYI I bought my Panerai after my Father's death last year, as my Mother wanted us to buy something to remind us of him. It's not a case of being in a 'lofty position'. My example is justified - I was

Flappo The Grate: so does that mean that since samsung make bno's screens , sony's are to a higher standard ? Don't forget that Samsung supply the Apple LCD panels, too, after Apple invested $150 million in their LCD plant a few years ago.

j0hnbarker: Oh dear…..what a really lame post this is. John, and I concur that your post is equally as 'lame' if you believe that the BV7-40 MKIII isn't a) a quality TV made of some of the best components and b) can be bettered with a HD-sourced signal. FYI most Panerai's were based until recently on a standard off-the-shelf Swiss