Diggs, I'm not sure I'm familiar with the "zektor switch", but using Apple's cords that output component or composite video out of the iPhone, I'm pretty impressed with the video that I get (usually watching on a 32" BV8 or a 50" Samsung). At home, I use an Apple TV connected to each individual TV and I'm impressed

BeoNut1: Let me ask you this as a side question: If I set up the BV7 / BS3 / Apple TV / BL5s as you describe, can I make it such that the BV7 screen stays off when I'm listening to music only (in which case I'd use my iPhone or iTouch to peruse and select music rather than the TV's LCD)? Yes, but this would require a Beo5 remote. Essentially

Alex, Thank you - you're really giving me some good insights that I (obviously) didn't previously appreciate. I figured that the BS3 would be able to bypass the TV with certain sources, but what you're saying makes sense - how would the BS3, or any other processor for that matter, be able to distinguish between video and audio sources when

Alex, Thank you - once again. I understand much better now, and I also see that my vision of trying to get a purely digital signal from the Apple TV to the BL5s is impractical unless B&O does the sensical thing and integrates the BS5 better with iTunes than we anticipate B&O doing. Let me ask you this as a side question: If I set up the BV7

Alex, Once again, thank you (any and all advice appreciated). But, I get that part - that a CD played in the BS9000 hooked to the digital / optical inputs of the BL5s will give optimal sound reproduction for a CD. However, if we don't include a CD in the equation (and no BS5 either), only lossless files from the Apple TV, what's the best way

Russ, As always, thank you. Incidentally, you can't seem to get away from my long-winded questions! Sorry about that, but please know that your help is much appreciated. I want to make sure that I'm understanding you correctly as I seem to be getting mixed messages about digital output to the BL5s. Bringing a B&O audio master in to the equation

Alex, Thank you for your response. You've raised some questions that I've pondered, too. As my ultimate goal with this set-up is to have a minimalistic amount of equipment, but at the same time not sacrifice sound or image quality, I'll re-word the questions that we've raised and present to the group to see what everyones' thoughts

Anyone?

So, does that mean that the sound quality would be worse if I just used the BS3 via Powerlink cables to run the BL5s as opposed to introducing a B&O audio source that I somehow had the Apple TV connected to and which was in turn connected to the BL5s via digital coaxial cables? Mark

Trip, Thank you for your response. That's good news from my perspective. Having the BV7/BS3 combo serve as an audio master in a Master Link set-up isn't my intention or need (Apple has wirelessly that solved for me). I just wanted to reassure myself that there wouldn't be anything lost in the way of audio if using the BR player in the BV