I have a lot of sympathy for the point of view that our televisions fail to measure up in some fundamental way or that somehow their performance is out of proportion with their price tag. And, though I disagree fundamentally, I was struck by a comment made by Sony's CEO: "We can no longer say that our customers are wrong and we are right."
I think that there has been a similar realization in Struer since Kalle took over. There are innovations coming through (a few of which I've gotten to toy with!) that bear exclusively on capabilities that either don't really exist in the industry, or have been isolated to even more exclusive brands than ourselves. It's impossible to believe that these would ever have seen the light of day under TBS. We'd probably be co-branding laptops with Dell if he were still around!
I still maintain that a BeoSystem 3 based system offers the best value in the industry, but I can also see how someone who just wants to hang a TV on a wall and enjoy some great sound is paying for more than he will use. I've seen both sides from different stores in different markets. For years I dealt with clients who, if they would even spring for the BeoVision 7, would seldom add speakers or even link it. Today I serve a market where I rarely install a system that doesn't have lighting & environmental control, surveillance, and some sort of entryway management. I wouldn't get a fraction of those jobs if our core architecture didn't allow me to offer systems that performed much of what Crestron does with a fraction of the equipment and programming. In this market I underbid companies providing LG panels and in-wall speakers. Imagine that! BeoVision 7s and 8s everywhere with control of lights, garage doors, security system, surveillance, t-stat, and I'm the lowest price! That's where our value really comes in, when you link up a house.
Since both markets are equally valid and equally profitable it makes sense that we're pushing forward at both levels. The BeoVision 10 is going to be a revolution. I've finally seen it and all of those who lust after a BeoVision 5 will be thrilled. Let's say that looks skip a generation! Then we're also pushing our custom integration & automation capabilities at the top end so that I can be more competitive in my market while my colleagues in other markets can be more competitive in theirs.
There is scarcely anything in this world that some man cannot make a little worse and sell a little more cheaply. The person who buys on price alone is this man's lawful prey. - John Ruskin